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Summary:
The Social Media Specialist is responsible for creating and implementing social media strategies that promote the organization's products and services. This includes managing social media accounts, creating and publishing content, and analyzing social media metrics. The Social Media Specialist will work closely with other members of the marketing team and other departments within the organization to ensure that social media goals and objectives are met.
Key Responsibilities:
- Create and implement social media strategies that promote the organization's products and services
- Manage and optimize the organization's social media accounts, including Facebook, Instagram, Twitter, and LinkedIn
- Create and publish engaging and relevant content that aligns with the organization's brand and messaging
- Monitor and analyze social media metrics to identify areas for improvement
- Collaborate with other members of the marketing team and other departments to ensure that social media goals and objectives are met
- Continuously improve and update social media processes
- Stay current with the latest social media trends and best practices
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field
- English C1/C2
- 2-3 years of experience in social media or a related field
- Strong understanding of social media principles and best practices
- Strong content creation skills
- Strong analytical and data-driven mindset
- Strong verbal and written communication skills
