About:
We are seeking a highly creative and results-driven Social Media Specialist to join our team and take charge of our social media presence. As a Social Media Specialist, you will play a crucial role in enhancing our brand visibility, engaging with our target audience, and establishing strong relationships with influencers. Your main objective will be to create compelling and viral content across various social media platforms to drive user engagement, increase brand awareness, and boost our online presence.
Job Responsibilities:
- Develop and execute a comprehensive social media strategy that aligns with our brand goals and objectives.
- Create engaging, innovative, and high-quality content for various social media platforms, including but not limited to Facebook, Instagram, Snapchat, and TikTok.
- Monitor social media trends, platform updates, and emerging technologies to continuously improve our social media strategies and stay ahead of the competition.
- Plan and manage social media campaigns, including content creation, scheduling, and analysis of key performance indicators (KPIs).
- Build and maintain relationships with influencers, press, and key industry figures to amplify our brand reach and secure strategic partnerships.
- Monitor and analyze social media metrics and provide regular reports on the performance of social media campaigns, including recommendations for improvement.
- Engage with our online community, respond to comments and messages, and foster positive relationships with our followers.
- Stay up to date with industry best practices and emerging social media trends to identify new opportunities for growth and engagement.
- Collaborate with cross-functional teams, including marketing, design, and product, to ensure brand consistency and integration across all channels.
- Stay informed about the competitive landscape, industry trends, and audience preferences to identify new content ideas and innovative social media campaigns.
Job Specifications:
- Bachelors Degree in marketing, public relations, advertising or communications.
- Professional qualification in Digital marketing and social media is an advantage.
- 2 + years of experience working in marketing and social media
- Social Media Channels experience including Facebook, Instagram, YouTube, and Twitter.
- Proven working experience in social media marketing or as a digital media specialist.
- Flexible and adaptable to the dynamic business needs of the retail industry.
- Creative, Customer oriented, Detail-oriented, Time management and organizational skills.
- Very good communication and interpersonal skills
