Job Description
Provide creative ideas for content and strategies Planning, executing and optimizing media campaigns across various channels to drive brand awarness and customers acquisition
Understand the target audience well by identifing demographics psychographics and market trens to optimize media buying decisions
Put and Develop media strategies, Negotiate and purchase media placements across various channels Monitor and Analyze campaigns performance Stay up to date with trends, emerging media platforms and new advertising technologies to use the to maximize campaigns ef-fectiveness
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of company's social content Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions