Social Media Specialist

Company Overview

Tathkarah is a cutting-edge online platform that simplifies flight booking for travelers, while Pet Point

provides a range of premium pet care services, including veterinary care and grooming, serving the

pet-loving community in Kuwait. As a Social Media Specialist, you will play a key role in advancing

the marketing efforts for both brands, contributing to their growth and market presence.

Job Overview

We are looking for a creative and trend-savvy Social Media Specialist to manage our social media

presence across all platforms. The ideal candidate will work closely with designers and external

agencies to create engaging content, and will focus on both organic growth and paid campaigns.

This role requires strong collaboration with internal teams, influencers, and external partners to

execute social strategies that align with business goals.

Key Responsibilities

- Develop, plan, and manage social media calendars for Tathkarah and Pet Point, ensuring content

aligns with seasonal and tactical objectives.

- Collaborate with designers, external agencies, and influencers to create compelling content that

enhances brand engagement and awareness.

- Manage both organic growth and paid social media campaigns across all platforms, including

Instagram, Facebook, Twitter, TikTok, and others.

- Monitor social media trends and identify opportunities to utilize trends in content creation.

- Collaborate with internal teams and stakeholders to ensure alignment with overall marketing goals.

- Analyze social media performance metrics, providing insights and reports to improve engagement

and campaign effectiveness.

- Utilize social listening tools to monitor brand sentiment and engage with the community.

- Build and maintain partnerships with influencers and manage collaborations that align with the

brand strategy.

Key Qualifications

- Bachelor's degree in Marketing, Communications, or a related field.

- Minimum of 3 years of experience in social media management (industry experience not required).

- Proficiency in both Arabic and English, with the ability to write and read fluently in both languages

(Kuwaiti local tongue is required).

- Proficiency in using social media platforms and social listening tools.

- Strong understanding of social media analytics and reporting.

- Creative mindset with a keen eye for trends and how to leverage them for content creation.

- Excellent organizational skills, with the ability to develop and maintain a social media calendar.

- Strong collaboration skills, able to work with internal and external stakeholders.

- Ability to manage multiple projects and campaigns simultaneously.

Personal Attributes

- Trend-focused and adaptable.

- Strong attention to detail with a creative flair.

- Self-motivated and able to work in a fast-paced environment.

- Excellent communication and teamwork abilities.

Additional Information

This is an in-office position, and details regarding work hours and compensation will be discussed

during the first interview with the HR team