Social Platforms Specialist (Tiktok&Snapchat)

Job Summary:

The Social Platforms Specialist is responsible for developing and executing effective social media marketing strategies, primarily focused on TikTok and Snapchat. This role requires a deep understanding of these rapidly evolving social platforms, the ability to create engaging content, and a data-driven approach to optimizing performance.

Key Responsibilities:

- Develop and implement comprehensive social media strategies for TikTok and Snapchat to support the overall marketing and business objectives

- Create high-performing, platform-specific content including videos, stories, and other creative formats

- Monitor platform trends, analyze data, and report on key performance metrics to inform content and strategy

- Collaborate with cross-functional teams (e.g., marketing, design, video production) to ensure cohesive brand messaging and visuals

- Stay up-to-date with the latest platform features, algorithm changes, and best practices

- Identify opportunities for influencer marketing, paid advertising, and other platform-specific tactics

- Continuously test and optimize content, campaigns, and strategies to improve engagement and drive measurable results

- Provide recommendations and insights to leadership on social media trends, emerging opportunities, and platform-specific strategies

Required Qualifications:

- 2-4 years of experience in social media marketing, with a strong focus on TikTok and Snapchat

- Proven track record of creating viral, engaging content for social platforms

- Excellent understanding of TikTok and Snapchat platform mechanics, algorithms, and best practices

- Proficiency in social media analytics tools and data-driven decision making

- Strong creative and copywriting skills, with the ability to develop compelling, on-brand content

- Adaptability and willingness to learn quickly in a fast-paced, ever-changing social media landscape

- Collaborative mindset and excellent communication skills

Preferred Qualifications:

- Experience working with influencers and managing influencer marketing campaigns

- Familiarity with video editing and content creation tools