Tahaluf brings together strategically important commercial communities from the Kingdom of Saudi Arabia, the wider Gulf region and from around the world through a portfolio of world-class exhibitions and digital platforms.
Following the successful launches of award-winning tech events LEAP and Black Hat, Tahaluf will bring iconic Informa brands to the Kingdom of Saudi Arabia including Cityscape, CPHI and Cosmoprof serving the global real estate, pharmaceutical and beauty industries respectively, in 2023 and 2024.
Job Description
Tahaluf is seeking a full-time Content Marketing Executive with a focus on creating compelling and engaging campaign content within the tourism sector alongside the Content Marketing Manager and Senior Marketing Manager.
As a Content Marketing Executive, you will play a pivotal role in executing content strategies to drive engagement, brand awareness, and lead generation across various digital platforms. This is an exciting opportunity for a creative individual with a passion for content creation and marketing to bring their skillsets into the trade events and exhibitions industry.
Responsibilities:
- Growing new users, subscribers, database, pageviews, and engagement
- Conducting primary and secondary market research with industry stakeholders to gain deep insights into their requirements and deliver tailored content accordingly.
- Conducting keyword research and optimize content for SEO to improve organic search visibility and drive traffic.
- Developing and executing comprehensive content marketing strategies aligned with business objectives and target audience preferences.
- Creating high-quality, engaging content for digital channels including websites, social media, email marketing, blogs, and other online and offline platforms (like print)
- Collaborating with cross-functional teams including marketing, design, and sales to ensure content is aligned with brand messaging and objectives.
- Managing content calendars and schedules to ensure timely delivery of content across all channels.
- Monitoring and analysing content performance using analytics tools to measure effectiveness and make data-driven decisions for optimization.
- Staying updated on industry trends, best practices, and emerging technologies to continuously improve strategies and tactics.
- Assisting in the planning and execution of marketing campaigns, promotions, and events to support business objectives.
- Maintaining brand consistency and integrity across all content initiatives.
- Providing guidance and education in brand messaging, style guidelines, and voice.
- Identifying ways to repurpose existing content in the form of webinars, whitepapers, infographics, etc.
- Orchestrate multi-step email and newsletter campaigns, including segmentation and setup.
Qualifications
- Bachelor's degree in marketing, Communications, Journalism, or related field.
- Proven experience in content marketing, preferably in a digital publication.
- Minimum of 3 years of experience.
- Excellent writing and editing skills with a keen eye for detail and grammar.
- Proficiency in content management systems (CMS), email marketing platforms, and social media management tools.
- Strong understanding of SEO principles and best practices
- Experience with digital analytics tools such as Google Analytics or similar.
- Ability to work effectively in a fast-paced, deadline-driven environment with strong project management skills.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Strong interpersonal and communication skills with the ability to collaborate effectively across teams.
Additional Information
Core Benefits:
- Medical Insurance for individual and family
- Annual leave 25 days
- Wellbeing Benefits
- Light Sundays no meetings / self-development focus
- Working anywhere 1 month every year
Additional Expat Benefits Only:
- Paid visa costs individual and family up to a max of three children
- Paid flight to KSA individual only
- Relocation costs to cover a hotel room up to 60 days (single / family room), & Excess baggage allowance of up to SAR 2500
- Cost of an Annual trip home economy class - individual only
- On leaving the company - paid flight home for you and end of service gratuity payment (if applicable)
Additional Benefits where the Saudi National is relocating within KSA Only:
- Paid flight to KSA individual only
- Relocation costs to cover a hotel room up to 60 days (single / family room), & Excess baggage allowance of up to SAR 1500
