About The Role
The Trade Marketing Channel Manager is responsible for the development and coordination of the trade marketing and insights activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality and values. This includes all means of communication (internal, trade and shopper), internal coordination between marketing and sales, POS development and implementation, Category Management projects, trial activities and sales analysis to generate insight.
All the responsibilities we'll trust you with:
Trade Marketing Management
Assist in the development of trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities. Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image. Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.
Alignment & Coordination of Sales & Marketing Activities
Through personal and electronic communication -- educate, orientate, and utilize the brand team to deliver through the line activity in store. Exchange ideas between Marketing and Sales departments pro-actively and challenge traditions. Establish an internal network with all departments necessary for efficient working - Communications, Brand, Sales, Logistics, Finance. Define the Perfect Store by channel for your market using the International Model marketing activity. Support the alignment across customers and channels in regard to trade marketing activities.
POS Tools Implementation & Development
Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate, and a clear commercial benefit is recognized.
Business Insights
Identify opportunities and challenges. Quantify the opportunities. Sales development analysis (by customer, by channel, by distribution point, etc.) Customer performance in all sales fundamentals. Channel specific strategies and tools/tactics (Retail, Impulse, C&C, etc.) Promotional evaluation.
Category Management
Run Category Management projects with the identified top customers. Build relationships with the identified top customers. Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores. Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer. For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.
Your areas of knowledge and expertise that matter most for this role:
- 5+ years of experience in trade marketing, sales, or category management.
- FMCG background is a must, beverage industry is a plus.
- Strong market planning and analytical skills.
- Strong budget tracking and management skills.
- Excellent interpersonal & communication skills.
- Excellent problem-solving abilities.
- Ability to work collaboratively in a team.
- Proactive, innovative, and able to challenge traditional approaches.
