MAIN RESPONSIBILITIES
360 ANIMATIONS
- Coordination with commercial and sales team by overseeing the execution of the trade plan across the Indian Ocean, India, Africa, and Nearest
- Coordinate with the Merchandising team to ensure that briefs are shared with retailers and agents, keeping them updated on trade developments and production requirements.
- Update and follow up of the trade plan calendar and consolidation files on daily basis.
- Responsible for the 360 marketing activations for instore events such as masterclasses & on counter events and execution.
- Opportunity to develop own projects : Trade collaterals tools for trade and boutique activations
GWP & SAMPLES
- Forecast recommendation on animations & GWP samples ; prevision for the launch to come next year to ensure we have all the POSM and merchandising elements for animations in the region.
- Responsible for the GWP & samples strategy and follow up on implementation & monthly order & updates with sales/commercial team
ANALYSIS & BUDDGET REPORTING
- Reporting of activation in Trade report & budget follow up files, analysis the ROI to ensure the constant performance
- Regular monitoring of the luxury, beauty & retail industry highlighting trends and opportunities for Guerlain by doing weekly market visits & Reporting presentation to the full Guerlain team. (Eyes on the field)
- Purchase Order creation & budget follow up per market to ensure the respect of budget envelope for the region
