this role is responsible for driving sales, managing key accounts, and developing strategic partnerships with modern trade channel. This role requires a blend of sales acumen, relationship management, and analytical skills to ensure the brand's products are optimally positioned and sold through Modern Trade channel.
Responsibilities
- Develop and implement sales strategies to achieve sales targets and objectives within the modern trade channel.
- Analyze market trends and consumer behavior to identify opportunities for growth.
- Prepare and execute business plans to ensure the achievement of sales and revenue targets.
- Build and maintain strong relationships with key accounts and Modern Trade.
- Negotiate contracts, terms, and conditions with key accounts to secure favorable agreements.
- Monitor and ensure compliance with agreements, promotional plans, and pricing policies.
- Develop and implement promotional activities and marketing campaigns in collaboration with the marketing team.
- Ensure effective product placement, merchandising, and in-store visibility.
- Monitor and evaluate the effectiveness of promotional activities and make adjustments as needed.
- Lead, mentor, and develop a team of sales representatives to achieve sales targets and objectives.
- Conduct regular performance reviews and provide coaching and feedback to improve team performance.
- Foster a collaborative and results-driven team culture.
- Gather and analyze market intelligence, including competitor activities, market trends, and customer feedback.
- Provide insights and recommendations to senior management based on market analysis.
- Stay updated on industry developments and emerging trends in modern trade.
- Prepare regular sales reports, forecasts, and performance analyses for senior management.
- Track and analyze key performance indicators (KPIs) to assess the effectiveness of sales strategies.
Qualifications
- Bachelorâs degree in Business Administration, Marketing, or a related field. A masterâs degree is a plus.
- Proven experience in sales, with a focus on modern trade or key account management.
- Strong negotiation, communication, and interpersonal skills.
- Excellent analytical and problem-solving abilities.
- Proficiency in Microsoft Office Suite.
- Strong leadership and team management skills.
- Minimum of 7 years of experience in modern trade role.
- Experience in the FMCG is preferred.
