UX Copywriter & Content Designer

Landmark Digital

As a part of the Landmark Group, a renowned retail and hospitality conglomerate in the Middle East, North Africa, and India, Landmark Digital is the dynamic digital arm of Landmark Retail, serving as the cornerstone of our omnichannel business strategy.

Headquartered in Dubai, UAE, we oversee the digital operations of eight leading brands across diverse geographies, with ambitious plans for expansion into new territories and functions. Joining us means becoming a vital part of the Middle East's most significant bricks-to-clicks success story, boasting an impressive year-on-year growth rate exceeding 100%.

Comprising a talented workforce of over 500 professionals across diverse domains, Landmark Digital spearheads various functions including Enterprise and E-commerce Tech, Product Management, User Design, and MarTech, among others. With our futuristic outlook, we are committed to delivering seamless digital experiences to our customers.

Come be a part of Landmark Digital, where innovation, collaboration, and growth converge to redefine the digital retail landscape

Job Purpose

In our expansive retail landscape, you, as our UX Copywriter & Content Designer Arabic/English, you will play a pivotal role working to shape product experiences by creating useful, meaningful text that helps users complete the task at hand. You help set the vision for content and drive cohesive product narratives across multiple platforms and touch points. As a stellar writer, you have a portfolio of work that demonstrates content that simplifies and beautifies the overall user experience.

You will work with people in a variety of UX design-related jobs including product designers, researchers, product managers, engineers, marketing and customer operations. Collaborating with each, you strive to establish cohesive language and a unified voice across products and platforms for both English & Arabic speaking customers. You regularly use empathy, logic and hard data to inform content choices, and are an expert in your product. You provide content recommendations that include the right words and sometimes complementary data and images.

Job Description

• Use writing and content design skills to create UI text that facilitates user navigation, as well on-boarding, promos, error messages, instructional materials, and other components of the end-to-end user experience.
• Define copy translations for GCC customers that take into account cultural differences and variations in Arabic dialect, whilst also maintaining brand tone of voice.
• Drive vision for product language and content across a product or subject-matter domain, and ensure cohesive product narratives; Document your strategies with guidelines, and establish best practices and strategy principles.
• Manage projects from needs assessment to implementation; identify opportunities, establish priorities, secure resources, and manage stakeholders.
• Collaborate with designers, researchers, legal, marketing, product managers, and engineers; Influence and adapt to stakeholders and their feedback.

Experience & Skills

• Proficiency in reading and writing UK English.
• Native Arabic speaker with proficiency in reading and writing in GCC or UAE National Dialect.
• Bachelor's degree in English, Journalism, Communication, Literature, Business, Marketing, a related field, or equivalent practical experience.
• 6 years of experience in writing, editorial, marketing, UX writing, content design, or related, as well as leading content strategy projects.
• Strong presentation and storytelling skills to articulate design decisions and strategies.
• Firm grasp of UX and instructional principles and their application to copywriting.
• Showcase a diverse portfolio highlighting successful projects and deliverables.
• Provide examples of how your copywriting contributed to improved user experiences.
• 3 years of experience working in a complex, cross-functional technology organization.
• Experience developing information architecture for complex documentation sets or product suites, including localization and accessibility best practices.
• Knowledge of online technology and related products, including web and mobile UI and tools.
• Familiarity with user experience research principles and practices and how to use data to provide informed user insights.