Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally.
Regarded as one of the world's finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 50 years of hospitality from the heart. We have an affinity with Asian travellers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.
Duties & Responsibilities
- Develop and execute the commercial strategy for the MEIA (Middle East, Europe, India and Americas) region, aligning with the overall company objectives and brand standards.
- Lead and manage a team of regional professionals across various commercial functions, including sales, marketing, communications and public relations, media, creative, and analytics.
- Drive profitable revenue growth by identifying and capitalizing on source market opportunities, implementing effective segment specific strategies.
- Oversee the development and execution of comprehensive marketing plans to enhance brand awareness and drive both customer acquisition and retention.
- Collaborate with the global teams to ensure consistency in brand messaging, marketing campaigns, and customer experience across all channels.
- Monitor market trends, competitive landscape, and customer insights to identify areas for improvement and develop strategies to stay ahead of the competition.
- Ensure effective utilization of data analytics and technology tools to drive data-driven decision-making and optimize business performance.
- Provide leadership and guidance in crisis management, reputation management, and public relations activities to protect and enhance the company's brand image.
- Present regular reports to the Regional Head of Operations and MEIA leadership team highlighting key performance indicators, market trends, and revenue projections.
Position Qualifications
- Industry experience: A minimum of 10-15 years of experience in the hospitality industry, with at least 5 years in a senior leadership role.
- Commercial Leadership : Proven experience in commercial strategy, sales, and marketing within the hospitality sector.
- Strategic Planning: Ability to develop and implement long-term strategies to drive business growth and profitability.
- Sales and Marketing Expertise: Deep understanding of sales strategies, marketing campaigns, and revenue management techniques.
- Leadership and Team Management: Strong leadership skills with the ability to inspire and manage large teams effectively.
