Job Purpose
Lead the development and execution of innovative, data-driven media strategies across paid, owned, and earned channels to drive brand awareness, customer acquisition, and business growth. Leverage cutting-edge technologies and industry relationships to maximize ROI, while fostering cross-functional collaboration and mentoring high-performing teams. Serve as a key liaison between development marketing and corporate communications to amplify PR efforts and elevate Aldar's brand impact in a rapidly evolving media landscape.
Roles And Responsibilities
Strategic Leadership:
- Develop and execute innovative data-driven media strategies aligned with Aldar's business objectives
- Oversee the planning and execution of 15+ international campaigns annually
Integrated Campaign Delivery:
- Spearhead integrated paid, owned, and earned media strategies, including influencer marketing, while serving as the key liaison between development marketing and corporate communications to amplify PR efforts and maximize brand impact
- Develop and oversee a comprehensive launch calendar ensuring timely delivery and stakeholder alignment.
- Lead influencer marketing and PR strategies to enhance brand visibility, managing relationships with key influencers and PR agencies to drive earned media opportunities and transform Aldar's media presence.
Leadership & Team Management:
- Lead and mentor campaign managers and cross-functional teams to develop integrated campaigns
- Set performance benchmarks and goals for media teams
- working across departments to create integrated campaigns.
Agency Collaboration:
- Manage relationships with media, influencer, and PR agencies
- Ensure alignment of agency efforts with Aldar's brand and objectives
International Strategy:
- Develop international media strategies for Aldar's Properties companies in Abu Dhabi, UK, and Egypt
- Adapt strategies to local markets while maintaining brand consistency
Performance Optimization:
- Analyze campaign performance across paid, owned, and earned media channels against KPIs
- Implement data-driven optimizations to maximize ROI
- Lead post-campaign analysis and optimization by conducting thorough performance reviews, analyzing key metrics, transforming data into actionable insights, implementing learnings, developing robust measurement frameworks, and sharing recommendations with stakeholders to enhance future marketing effectiveness across all channels
Innovation:
- Stay ahead of media trends and emerging technologies
- Implement cutting-edge tools and strategies in media campaigns
Stakeholder Management:
- Collaborate with Aldar's executive management team [6]
- Present media strategies and results to key stakeholders
Technology Expertise & Innovation:
- Proficiency in cutting-edge media technologies and platforms. Pioneer new approaches in media strategy to deliver commercial results.
- Stay ahead of industry trends and best practices in media management to make Aldar a leader in the real-Estate sector.
Financial Management:
- Manage substantial media budgets, ensuring optimal ROI across all channels.
Qualifications And Experience
RELATED YEARS OF EXPERIENCE
- 10+ years in senior digital marketing roles
- Proven track record in managing cross-functional teams
- Experience in paid, owned, and earned media strategies
- Line management and managerial experience required.
Field Of Experience
- Experience in managing digital media performance agencies
- Deep understanding of paid, owned, and earned media landscapes
Technical And Interpersonal Skills
- Proven track record in developing and executing integrated media strategies
- Strong leadership and team management abilities
- Expertise in data analysis and performance measurement
- Proficiency in digital marketing tools and platforms
- Excellent communication and presentation skills
- Strategic thinking and problem-solving abilities
- Strategic thinking and planning
- Financial management and budgeting
- Strong communication and presentation skills
- Adaptability to rapidly changing media landscapes
- Strong network within the media and advertising industries.
QUALIFICATION
- A bachelor's degree in Marketing, Communications, or a related field from a leading university is preferred.
- Certifications: Relevant digital marketing certifications preferred (e.g., Google Ads, Facebook Blueprint).
